Bring broccoli and broth to boil in medium saucepan. Stir in rice; cover. Remove from heat. Let stand 5 min. Stir in Cheez Whiz
. Let stand, covered, 5 min.; stir until Cheez Whiz
is completely melted and mixture is well blended. Spoon into microwaveable serving bowl. Refrigerate up to 24 hours.